I recently re-stumbled across Christian Swinehart's incredible personal site, samizdat.cc. It's a great example of someone with strong technical skills combined with an amazing aesthetic design sense. His choose your own adventure analysis is amazing in its attention to detail and beauty.
As far as online role-models, he's a great one. Everything I do looks clunky and amateurish in comparison. I have several half-baked projects which I want to put online, but with the bar set this high I'm really going to have to step up my game.